The Shoe Lab 

Big data is already facilitating transformational change across sectors, and holds enormous potential to address many of the challenges manufacturers face. Big data and digital technologies combined offer genuine opportunities to re-think the

industry by changing the economics and organisation, particularly of location and scale. But the really big question is ‘how’?


Moving beyond the theoretical to the practical, the ‘Shoe Lab’ project undertaken by Cisco, Cranfield Univesity and The Clearing explored in detail a specific real world application combining big data and digital technology to drive a new, circular and re-distributed model for production. By exploring the widely popular category of sports shoes as a proof of concept, the results of the collaboration illustrate how redistributed manufacturing can drive circular innovation to solve existing and imminent business problems.


Want to know more?


Read our Shoe Lab White Paper and explore what students did as part of this project.


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