Dr Fiona Charnley is a Senior Lecturer in Circular Innovation within the Centre for Competitive Creative Design (C4D) at Cranfield University. Fiona has worked and published within the field of design for a circular economy (CE) since completing her PhD in Whole System Design. She is the principle investigator of the EPSRC funded Network for Consumer Goods, Big Data and Re-Distributed Manufacturing which aims to develop a multi-disciplinary vision for the future of UK manufacturing (www.recode-network.com). Fiona leads the university wide initiative at Cranfield to develop research and teaching programmes to support the transition towards CE and core team delivering the Schmidt- MacArthur Fellowship in collaboration with the Ellen MacArthur Foundation. Fiona has collaborated with multiple organisations of varying sizes across industry sectors to implement design for CE. Some of the organisations that Fiona has led research initiatives with include the Ellen MacArthur Foundation, Granta Design, Cisco, Dragon Rouge, BAE Systems, Rolls-Royce, Unilever and Environcom resulting in significant advances in transformational and closed loop models of design and manufacture.