Dr Mariale Moreno is the lead researcher of the RECODE Network at Cranfield University. Her work of research focuses on the interpretation and analysis of consumer data to foster innovation. She has led research activities in collaboration with Cisco, The Clearing, Philips and the Ellen MacArthur Foundation to find business opportunities by developing user-centred design interventions. She completed her PhD at Loughborough University on User-Centred Design and Sustainable Consumption. Prior to this she collaborated at the Royal Society of Arts and the Helen Hamlyn Centre for Design on topics around behavioural change and sustainability.